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Rouge Baiser
The only brand with a logo carrying the name of an artist: René Gruau. A revolutionary brand that became a myth…
Red for kissing
Rouge Baiser was created in Paris by the chemist Paul Baudecroux, who came up with an innovative lipstick with an indelible formula: L'Authentique.
Elegance
The birth of an icon
L'Authentique by Rouge Baiser was the first lipstick with an indelible formula. Created by the chemist Paul Baudecroux, the innovation transformed the world of cosmetics forever.
French allure
An indelible mark on the brand's history
René Gruau created the emblem of Rouge Baiser: the famous Woman in a Blindfold, a style icon.
Femininity
On the lips of leading ladies
It crossed the Atlantic and landed on the lips of the leading ladies of Hollywood. Red lips became sexy and sophisticated. Rouge Baiser-mania erupted!
Innovation
Parisian allure captivates Italian women.
Rouge Baiser celebrates its 90th birthday and comes to Italy
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