The only brand with a logo carrying the name of an artist: René Gruau. A revolutionary brand that became a myth…
Rouge Baiser was created in Paris by the chemist Paul Baudecroux, who came up with an innovative lipstick with an indelible formula: L'Authentique.
L'Authentique by Rouge Baiser was the first lipstick with an indelible formula. Created by the chemist Paul Baudecroux, the innovation transformed the world of cosmetics forever.
René Gruau created the emblem of Rouge Baiser: the famous Woman in a Blindfold, a style icon.
It crossed the Atlantic and landed on the lips of the leading ladies of Hollywood. Red lips became sexy and sophisticated. Rouge Baiser-mania erupted!