Rouge Baiser

The only brand with a logo carrying the name of an artist: René Gruau. A revolutionary brand that became a myth…

Red for kissing

Rouge Baiser was created in Paris by the chemist Paul Baudecroux, who came up with an innovative lipstick with an indelible formula: L'Authentique.

The birth of an icon

L'Authentique by Rouge Baiser was the first lipstick with an indelible formula. Created by the chemist Paul Baudecroux, the innovation transformed the world of cosmetics forever.

French allure
An indelible mark on the brand's history

René Gruau created the emblem of Rouge Baiser: the famous Woman in a Blindfold, a style icon.

On the lips of leading ladies

It crossed the Atlantic and landed on the lips of the leading ladies of Hollywood. Red lips became sexy and sophisticated. Rouge Baiser-mania erupted!

Parisian allure captivates Italian women.
Rouge Baiser celebrates its 90th birthday and comes to Italy
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